I know it's irritating, but there's a very good reason we do it, (and like ya said %90 of us do..) I call it "sprinting" . When approaching a steep graded hill, we begin to lose inertia the second the climb begins. With intertia, we lose speed. (I know, a "duh" statement.) so, the faster we're going at the bottom of the hill, the more inertia we have to maintain speed throughout the climb.
It may seem a minor benefit, but fact is, when an object's speed doubles, it's inertia QUADRUPLES. Reversed, when speed is cut in half, the inertia helping keep the speed is 4 times less than before. Means we lose speed even faster. What complicates it, is the varying weight that's inside different trailers.
Like I say, it's irritating, but we're not doing it to p.i.s.s ya off. (I never am anyhow. lol) It's a simple neccessity. .. gawd, I won't even get into computer governed top speed restrictions most trucks have...